90% of Volt Customers New to Chevrolet Brand - Chevrolet Volt Forums: Chevy Volt Forum
 
LinkBack Thread Tools Display Modes
post #1 of 1 (permalink) Old 05-04-2011, 10:39 PM Thread Starter
Sponsored Editorial Content
 
Join Date: Jul 2010
Posts: 125
90% of Volt Customers New to Chevrolet Brand


The Volt is helping to rebrand GM as a progressive automaker and it's also helping to grow the Chevrolet marque, bringing in customers who haven't (and possibly never would have) considered buying a Chevy.

According to new numbers released by General Motors, nine out of 10 Volt customers are new to Chevrolet. With that in mind, Chevy has earmarked several hundred Volt models as dealer demos. The plan is to use these extra Volts as a way to introduce more people to the Chevy brand, but whether those customers would be interested in anything else in the Chevy lineup has yet to be seen.

Currently 550 dealers have Volt demo cars and by year's end Chevy plans for a total of 2,500 dealers to have the cars available for viewing and test drives.

The down side of this experiment is that Volt production is limited and every Volt used as a demo is one that isn't being delivered to a customer, often extending the wait-time for orders.

"It's tough to limit the number of Volts for sale to potential customers when demand is so strong, but the Volt has value to the Chevrolet portfolio well beyond incremental sales," said Cristi Landy, Chevrolet marketing director. "Our Chevy dealers will keep their Volt demo units for six months and then they sell these units at the conclusion of the demo period."

More: 90% of Volt Customers New to Chevrolet Brand on AutoGuide.com
AutoGuide.com is offline  
Sponsored Links
Advertisement
 
Reply

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the Chevrolet Volt Forums: Chevy Volt Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in









Human Verification

In order to verify that you are a human and not a spam bot, please enter the answer into the following box below based on the instructions contained in the graphic.



Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode



Posting Rules  
You may not post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome