GM Marketing Boss Driving Chevy Volt 2,400 Miles from Detroit to LA Auto Show - Chevrolet Volt Forums: Chevy Volt Forum
 
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post #1 of 1 (permalink) Old 11-12-2010, 08:41 PM Thread Starter
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GM Marketing Boss Driving Chevy Volt 2,400 Miles from Detroit to LA Auto Show


The one main flaw of electric cars is the range they are capable of. That, however, is not the case with the new Chevrolet Volt, using its sophisticated powertrain to cure "range anxiety" by using a gasoline engine for a total range of over 300 miles. And when that runs out? Just add more gas and the system will turn it into electricity to drive the wheels.

General Motors is eager to prove the Volt can be used in every day situations, and so to prove it the company's VP of Marketing, Joel Ewanick, is embarking on a road trip that will take him from the General's headquarters in Detroit, all the way to Los Angeles and the LA Auto Show.

"It's a proof of concept for me," said Ewanick, "We're making history here with the Volt. I don't think I would do this for just any car."

"I want to help people understand it's a real car, one that can be your only car."

Leaving Detroit today, Ewanick and Voltec powertrain engineer Lane Rezek, will take five days to get to LA, covering 2,400 miles. "We've scheduled some dealer meetings, and we'll visit some who don't know we're coming," Ewanick said.

"We're going to just wing it," said Rezek. "We're thinking Des Moines tonight."

Those who want to follow along, can do so by signing up to the Chevy Volt Twitter Feed.

More: GM Marketing Boss Driving Chevy Volt 2,400 Miles from Detroit to LA Auto Show on AutoGuide.com
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